My Story
How I started
I've been
the audience.
Now I build for them.
Before I understood strategy, I understood scrolling. I started as a UGC creator — making content, watching what landed, studying why people saved something at 11pm and skipped everything else. That education wasn't from a course. It came from being the target audience myself.
What I learned creating content
Three things became obvious. Hooks are the only thing that buys you the next second. Saves happen when content is genuinely useful, not just pretty. And the comment section tells you more about your audience than any analytics dashboard. I built those instincts before I ever built a content calendar.
Why that's useful for your brand
I also have an engineering background — which means I'm not just creative, I'm analytical. I can look at reach data and tell you what to change, not just report what happened. That combination — creative enough to make content that performs, analytical enough to understand why it did — is what most social media managers have only half of.
What I'm looking for
A full-time Social Media Manager role at a brand where content actually matters — beauty, fashion, lifestyle, D2C. I want to plan it, make it, manage the community around it, and use the data to make it better next month. That's the whole job, and I want to do all of it.
Content Strategy
UGC Creation
Reels & Short-Form
Paid Ads (Meta)
Brand Voice
Carousels
Analytics
Community Management
AI Workflows
Gen-Z Behaviour
